One Model of Your Business
Your sources are combined into one structure, so marketing, finance and operations are all reading the same numbers.
Answers You Can Take to the Board
Bring your messiest data and the 50 questions your team can't answer today. In about two weeks you get answers you can defend: every number traced to the query behind it, and every record we left out listed with the reason.
A fixed-scope service from Spiral Scout, the team behind KickSide.
47of 50 answered
94%correct, bar was 90%
3flagged, not guessed
- Which campaigns turned spend into pipeline last quarter?Paid search and LinkedIn: 71% of sourced pipelineTraced to query · 3 sources
- Cost per serviced vehicle, by regionWest $412 · Central $388 · East $431214 records excluded: VIN didn't resolve
- Days from first touch to first meeting6.4 days, down from 9.1Traced to query · CRM
- Revenue per technician hour, last yearNot answered38% of jobs have no time entry. We'd be guessing.
The problem
What a Number You Can Defend Costs Today
Someone asks a simple question before a board meeting, a pipeline review or a pricing decision. Here is what it takes to answer.
- Weeks of exportsPulling the same figures from the ad platforms, the CRM, the spreadsheets and the PDFs, then reconciling them by hand until they roughly agree.
- Not knowing which records are badDuplicates, missing IDs, half-filled fields. A query can be correct and still mislead you if it runs on records nobody should trust.
- A queue for every follow-upThe answer raises the next question, and that one goes to the back of the analyst's list.
What you get
We Sell Trust. The Dashboards Come With It.
Most of the work is connecting, modeling and cleaning. The questions on top are the easy part, and they get easier every quarter. Trust is the part that lasts.
Quality Rules You Can Read
Which records count is written down as plain rules. Every answer lists what was excluded and why.
Every Number Traced
Each answer links to the query that produced it, so anyone can check it, including your auditor.
An Honest “We Can’t Say”
When the data can't support an answer, you're told so, along with what's missing. You don't get a confident guess.
Already on Power BI, Looker or Metabase? Keep it. We sit underneath, making the data trustworthy enough for your BI tool to show. What we replace is the six-week analysis project that ends in a spreadsheet nobody fully trusts.
Where we've done it
The Same Pattern in Three Different Industries
Each time it went the same way: messy inputs, then one source of truth, then answers and workflows on top.
Started with Four ad platforms, web analytics, and a CRM with marketing automation, none of which agreed.
Now runs A daily pulse, pipeline intelligence, anomaly alerts and a conversational analyst on one model. Every number links to its query, and thin data is labelled rather than shown.
Started with Inconsistent operating records, and vehicle IDs that wouldn't resolve.
Now runs A diagnostic the board can rely on, built on deciding which records count and showing what was left out.
Started with Thousands of SKUs spread across price books, catalogs and spec-sheet PDFs.
Now runs A structured product model behind a configurator that distributors license every year.
The offer
The Trusted Answer Sprint
A fixed scope and a fixed price, both agreed before we start. Then you decide whether to keep it running.
- Week 0
Data Trust Check
A 45-minute working session and a read-only look at a sample. We collect your 50 questions, time how long they take to answer today, and send back a one-page trust score.
- Two weeks
Trusted Answer Sprint
We connect and model up to three sources, configure the quality rules, and score the results against your 50 questions. You get a memo and a dashboard.
- Ongoing
Run
The model and answers live on a KickSide instance you own. Data stays no more than three days old, and accuracy is re-scored every month.
- As needed
Expand
Agents and workflows built on the trusted model: alerts, pipeline reports, quoting, review loops. Each one is scoped as its own Spiral Scout project.
The guarantee
We Agree on What Success Means Before We Start
Before the sprint begins we agree on three things: your 50 questions, how long they take to answer today, and the accuracy bar, which is 90%. At the end you get the scorecard: each question, our answer, whether it was right, and what was excluded and why.
If we miss 90%, we keep working at no extra cost until we hit it.
The questions50, written by your team
The baselineHow long each one takes to answer today
The bar90% correct, scored by you
The recordEvery exclusion, with the reason
If we missWe keep going, at no extra cost
Who it's for
Two Places We Start
50 to 1,000 people, data in three to eight systems, and no real data team. Often one analyst or one RevOps person is buried in exports. Here, two weeks replaces a hire or a consulting project.
From Marketing Spend to Pipeline
For a VP of Marketing, Head of RevOps or CRO at a B2B company on Salesforce running three or more ad platforms.
Usual trigger A new CMO or CRO, a budget cut, or a board asking what marketing actually produced.
Operating Numbers You Can Take to the Board
For a COO, VP of Operations or CFO at a services, fleet or logistics business.
Usual trigger A board meeting coming up, a PE acquisition, a failed BI rollout, or “nobody trusts the dashboard.”
Each template comes with the model, rules and question set most of the way built before your sprint starts. That's why two weeks is realistic.
Data Trust Check
Find Out How Much of Your Data You Can Trust
Tell us which systems hold the data and the questions you can't answer today. Spiral Scout's team will set up the working session.
Want the wider picture first? See Spiral Scout's services.
This site is protected by reCAPTCHA.